Purple Tree Funding: Your Comprehensive Guide to Modern Business Financing
In the fast-paced world of modern commerce, timing is everything. Whether you are looking to bridge a seasonal gap, invest in new inventory, or expand your operations, having a reliable financial partner can make all the difference. One name that has been gaining traction in the alternative lending space is Purple Tree Funding.
Specializing in flexible financial products tailored for small to medium-sized enterprises (SMEs), Purple Tree Funding offers a departure from the rigid requirements of traditional big-box banks. In this guide, we will explore what Purple Tree Funding is, the types of capital they provide, and how they can help your business thrive.
What is Purple Tree Funding?
Purple Tree Funding is a boutique financial services firm focused on providing streamlined capital solutions for business owners. Unlike traditional lenders that may take weeks to process a single application, Purple Tree leverages technology and industry expertise to offer rapid approvals and funding.
They primarily operate in the Alternative Lending and Merchant Cash Advance (MCA) space. This means they look beyond just your credit score, focusing instead on the overall health, cash flow, and potential of your business.
Core Funding Solutions Offered
Every business has unique needs. Purple Tree Funding provides a variety of financial vehicles to ensure you get the right type of capital for your specific situation.
Merchant Cash Advances (MCA)
An MCA is not technically a loan but a purchase of future credit card sales.
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Best for: Businesses with high daily credit card transactions (like retail or restaurants).
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The Benefit: Payments are often flexible, adjusting based on your daily sales volume.
Working Capital Loans
These are short-term loans designed to cover everyday operational expenses, such as payroll, rent, or inventory restocking.
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Approval Speed: Often funded within 24 to 48 hours.
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Terms: Typically ranging from 3 to 18 months.
Equipment Financing
If your growth is stalled because you lack the necessary machinery or technology, Purple Tree Funding can help finance the purchase of new equipment.
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Security: The equipment itself often serves as collateral, which can lead to better rates.
Line of Credit
For businesses that want a “safety net,” a business line of credit allows you to draw funds only when you need them and only pay interest on what you use.
Why Choose Purple Tree Funding Over a Traditional Bank?
If you have ever tried to get a business loan from a major bank, you know the hurdles: mountains of paperwork, strict collateral requirements, and a “no” for the slightest credit blemish. Here is how Purple Tree Funding differs:
| Feature | Traditional Bank | Purple Tree Funding |
| Approval Time | 2–4 Weeks | As little as 5 hours |
| Credit Requirements | Very High (700+) | Flexible / Bad Credit Considered |
| Documentation | Tax returns, P&L, Business Plans | Recent Bank Statements |
| Funding Speed | 30+ Days | 1–2 Business Days |
The Application Process: What to Expect
Purple Tree Funding prides itself on a “human-centric” digital journey. They aim to make the process as painless as possible for the busy entrepreneur.
The Inquiry: You fill out a simple online form with basic information about your business revenue and funding needs.
The Review: An expert advisor reviews your cash flow. In many cases, a decision is reached in less than a day.
The Offer: You receive a transparent proposal detailing the funding amount, the factor rate or interest, and the repayment schedule.
The Funding: Once the digital contract is signed, funds are typically wired to your business account within 24 hours.
How to Qualify for Purple Tree Funding
While they are more flexible than banks, there are still basic benchmarks most alternative lenders look for to ensure a successful partnership:
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Time in Business: Usually at least 6 months to 1 year of active operations.
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Monthly Revenue: A consistent monthly deposit volume (often $10,000 or more).
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Business Bank Account: You must have a dedicated business checking account.
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Industry: While they fund most industries, some high-risk sectors may have different requirements.
Tips for Maximizing Your Funding Success
To get the best rates and terms from Purple Tree Funding, keep these tips in mind:
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Be Transparent: Accurate financial reporting helps the underwriters build a customized plan that won’t strain your cash flow.
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Have a Plan: Lenders are more likely to offer favorable terms if you can clearly articulate how the capital will generate a return on investment (ROI).
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Maintain Your Cash Flow: Even if your credit isn’t perfect, showing consistent, healthy daily balances in your business account is a major green flag for lenders.
Navigating the world of business finance can be complex; see how our Funding Solutions can simplify your path to growth.
Conclusion
In an era where small businesses are the backbone of the economy, access to fast, flexible capital is a necessity. Purple Tree Funding serves as a bridge for those who have been overlooked by traditional financial institutions, offering a lifeline of working capital to fuel innovation and stability.